Communication Designer
focused on Branding
POSM, SMM, and Motion Design
HELLO! I AM Yura Lapó,
gastrospace
POSM, Identity
2024-2025
05
TSU brochure
POSM
2025
03
01
2025
SMM, POSM, Identity
sibbery
Работы
2025
SMM, POSM, Identity
architectural museum
02
SMM
SMM
2024-2025
08
07
2024
SMM, POSM, Identity
PROFITPEAK
06
2024
POSM
the bear
posters
POSM
2023-2025
09
DARKSIDE corp.
SMM, POSM, Identity
2023-2024
10
stickers
POSM
2022
11
12
2021-2022
SMM, POSM, Identity
studio t
Illustration
2020-2021
vector illustrations
13
traditional illustrations
Illustration
2020-2021
14
studio t
12
gastrospace
05
TSU brochure
03
zaistock
Identity
2024
04
zaistock
04
SMM
08
07
PROFITPEAK
06
the bear
posters
09
DARKSIDE corp.
10
stickers
11
vector illustrations
13
traditional illustrations
14
architectural museum
02
01
sibbery
Work experience
ARCHELP
Architectural bureau
Design of printed materials: advertising, presentation, and other collateral
Photomontage, interior and exterior visualization, and photo retouching
2024-now
2023-now
Development of brand identities, SMM. Basic motion design. Interior and exterior visualization using photobash techniques.
Design of printed products: menus, advertising, and other typographic materials
Gastrospace, SMM agencies, digital agencies
freelancer
DARKSIDE corp.
Manufacturer of hookah blends, hookahs, and accessories for them
Communication design. Design for social media — VK, Instagram, Telegram, and Telegram chatbots. Some motion design and 3D.
Promotional POSM materials: posters, handouts. Merch design.
2023-2024
2022-2023
Design tasks: website creation on Tilda, social media design, presentations, internal materials, illustrations, and logos.
Non-design tasks: video and audio editing, creating SMM content plans, copywriting, and working with various web services.
Personal assistant service
SmartField
studio t
Digital agency
Additional areas: presentation design, posters, flyers, POS materials, logos, icons, and small tasks for websites and apps.
Main focus: SMM design. Worked with an agricultural holding, offline stores, online shops, HoReCa, a bank, restaurants, a print magazine, and other clients.
2022-2023
2020-2022
Sketching and vector illustration for businesses and indie games.
Development of brand identity for SMM and its implementation, product card design for marketplaces, menu and packaging design, etc.
Small businesses
freelancer
A-Kontekst
Contextual advertising agency
Creation of landing pages for these advertising campaigns.
Identifying client pain points and presenting their solutions on the website. Subsequent web analytics using Yandex. Metrica and Google Analytics after launching traffic to the landing page.
Identifying client pain points and presenting their solutions on the website. Subsequent web analytics using Yandex. Metrica and Google Analytics after launching traffic to the landing page.
Creation and management of advertising campaigns in Yandex. Direct and Google Ads. Campaign setup, creative development, audience analysis, result processing, hypothesis testing, and A/B testing.
2018-2020
Tsigviart
Illustration
2022
2012-2016
Plasma physicist
TSU, Faculty of Physics, Department of Plasma Physics
2022
Vector illustration
Tsigviart
Adobe: Photoshop, Illustrator, InDesign, Premiere Pro,
After Effects
After Effects
Figma, Blender
MidJorney, ReCraft, ChatGPT
MidJorney, ReCraft, ChatGPT
Figma, Blender
Adobe: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
Knowledge of typography, layout, grids, modular composition systems, and color theory. Skills in color correction, retouching, collage, and photobashing. Proficient in vector and raster graphics. Able to draw by hand. Experienced in working with AI. Familiar with UX/UI design principles.
Skilled in developing Key Visuals, visual concepts, and brand identities.
Skilled in designing presentations, visuals for SMM, email newsletters, banners for advertising and mobile apps, and ads.
Skilled in designing presentations, visuals for SMM, email newsletters, banners for advertising and mobile apps, and ads.
Skilled in developing Key Visuals, visual concepts, and brand identities.
Knowledge of typography, layout, grids, modular composition systems, and color theory. Skills in color correction, retouching, collage, and photobashing. Proficient in vector and raster graphics. Able to draw by hand. Experienced in working with neural networks. Familiar with UX/UI design principles.
TSU, Faculty of Psychology, Department of Advertising and PR
Specialist in Advertising and PR in the New Media System
2016-2018
Bang Bang Education
Graphic designer +
2024-2025
2020
Vector illustration
Pixels
Education
Skilled in:
Play D&D
Play D&D
Enjoy handcrafting
Enjoy handcrafting
French Bulldog named Athena
French Bulldog named Athena
In a past life, I was: an event host, janitor, newspaper delivery guy, volunteer, university engineer, marketer, radio host, camp counselor, lifeguard, student theater actor, furniture designer — and many other things.
event host
volunteer
radio host
camp counselor
student theater
actor
About
